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Selling Guide


The sales process can vary from state to state and building to building.  Your d'aprile agent will be able to guide you through the entire process.  Being familiar with the overall process can help pave the way for a smooth transition for you.


Hire your REALTOR

You don’t need a real estate agent to sell your home, but if you take a look at the numbers, you just might realize you want one on your side. Beyond the convenience of having someone else manage all the details, a professional REALTOR can sell your home for a higher price.

According to statistics from the National Association of Realtors (www.realtor.org), homes that were represented by a real estate agent sold on average for $39,000 more than those listed for sale by the owner alone.

Before hiring your agent, you owe it to yourself to conduct an interview. It is sometimes referred to as a marketing or listing presentation, but it is without question a job interview for the real estate agent. You’ll have substantial conversations about comparable sales and competing properties, but there is more to the agent/client relationship than price. Equally important is how well your agent communicates with you: how responsive s/he is, and how organized.

If you are searching for your new home within the same area you currently reside, your d’aprile properties agent will gladly represent you for both the sale of your current home and the purchase of your new one. Even if you are relocating far away, you agent can still coordinate with your buying agent to make the transition smoother. And if you’re staying in the Midwest, ask for a referral to another d’aprile properties agent in any of the fours states we service – Indiana, Illinois, Michigan and Wisconsin.


Once you’ve hired your d’aprile properties agent, there are several steps to take before your home goes on the market. Your agent will complete a checklist of items, in order to properly prepare your home for the market. While every home is different, activities will likely include several of the following:

  • Advising on the preparation of your home to show prospective buyers
  • Arranging for professional photos and floor plans
  • Performing staging, where necessary
  • Ordering signage
  • Coordinating Broker Tours and Weekend Open Houses
  • Crafting the marketing message and submitting to the MLS
  • Designing and ordering custom marketing collateral


Your d’aprile properties agent will implement a multi-channel marketing campaign to expose your property to the greatest number of potential buyers. The first phase includes direct mail, social media, and print advertising. But beyond the social outreach, your agent will also utilize ongoing open houses, cross-selling practices with other d’aprile properties agents, and ensuring your listing is displayed across all of our syndicated websites.

As the marketing of your home continues, your d’aprile properties agent will communicate with you at every turn. With each viewing, your agent will follow up with the prospective buyers and their agents to solicit feedback. In addition, s/he will continually monitor market activity and complete comparative analysis to make sure you know exactly where you stand.

The market can change quickly. We will provide consistent and clear communication about any buyer feedback and market shifts that may impact the price or timeline of your home sale. Expect discussions regarding market positioning and price adjustments when appropriate.

Offer & Negotiations

Once an offer is made on your property, your d’aprile properties agent will work with you to qualify the prospective buyer and manage any negotiations.

Your offer contract can include items such as purchase price, earnest money amounts, specifications for inspections, and your desired closing date. Your agent will serve as your contractual expert, and continue to follow through with the negotiations until an agreement is reached. While your agent will break down the terms, be sure to review all contracts personally and familiarize yourself with changes made to the offer.

Once you accept an offer from a buyer, your home is under contract to be purchased. Of course, your d’aprile agent will be there to guide you through this crucial stage of the home buying process. If you choose at this time to retain the services of a real estate attorney to assist in the conclusion of the transaction, your agent will coordinate their efforts to bring you straight through to your closing date.


The closing is the final step of the home selling process. Unless otherwise agreed to in the contract, the home should be empty and in broom-clean condition for the buyer’s walk through prior to closing. Make sure that anything included as part of the sale (i.e. stove, refrigerator, window treatments, etc.) remain in the property, per the agreement.